Wohl Associates is a consulting firm specializing in office automation, personal computers and workstations, applications and systems software, and end-user computing. Formed in 1984 by noted office automation consultant Amy D. Wohl, the firm provides services to hardware manufacturers, software publishers, end user organizations and the financial community.

Expertise lies in Market Dynamics, a way of identifying events and time frames of technological or market change and the business opportunities these changes offer. The firm tracks new products and technologies, new markets and new players. This expertise has earned Wohl Associates high visibility in the area of positioning new products and business strategies, as well as repositioning existing products, technologies, and players.

Services include: primary market research, strategic marketing and planning advice, consulting, standard and custom seminars and speeches, white papers, expert witness, a monthly newsletter of commentary on events in the computer industry, web site reviews and assisting clients in leveraging third party market research.

Amy D. Wohl, president, is one of the best known consultants in the computer industry. Mrs. Wohl is an acknowledged expert in office automation, graphical user interfaces and client/server computing. She was a pioneer in the field of word processing, but she works in many areas of computing. Mrs. Wohl is editor and publisher of Amy D. Wohl's Opinions, a monthly newsletter.