Upside Research is a research and consulting firm focused on helping clients put application development, Web services, business process management, integration, and enterprise infrastructure challenges in perspective. Upside Research helps organizations find practical ways to achieve their IT goals and profit from the diversity of a changing technology landscape.
David Kelly is the founder and President of Upside Research. David was formerly Senior VP of Analyst Services at Hurwitz Group and he has extensive experience in translating the implications of new application development, deployment, and management technologies into practical recommendations for enterprise customers.
Heather Ashton is a senior analyst with Upside Research. She has extensive experience working with technology companies to effectively position them in a changing marketplace.