Founded by serial entrepreneur Michael Tchong, Ubercool, LLC is a media and entertainment company that provides trendwatchers and trendsetters with the latest updates on all that is "ubercool" -- outstanding examples of trend-propelled products and services.

Ubercool publishes the China Trends blog, a convenient and quick way for marketers, product designers, strategic consultants and trendwatchers to track the hottest Chinese trends in all major fields, from automotive to fashion, food, technology and travel.

Ubercool also publishes Ubertrends, a free e-mail newsletter focusing on news and trend analysis, and produces a global event series, which are invitation-only “trend parties" held in select cities around the world.