Sundial Consultancy, founded in 2000, establishes a resource on the practical use new technologies. Sundial focuses on the needs of IT strategists and technical managers needing to understand the future and how their organisations can benefit. Sundial discovers how new technologies are being used in what sectors and to what ends, and informs technology managers of what is going on, the best approaches to adopt, and facilitates organisations in the application of such technologies for business benefit