Storage Strategies NOW (SSG-NOW) is an industry analyst firm that offers written publications and analysis for IT users, business and technology leaders. Information from SSG-NOW provides an overview of a technology market, opinion and commentary of the market, vendors that provide products and services in the market and predictions about future trends.

SSG-NOW, founded in 2007 by well-known storage observer Deni Connor, is about delivering market and industry opinion in a straightforward, simple and easy to understand manner that end-users can immediately understand. SSG-NOW focuses on realistic storage solutions for today’s data centers.