Rethink Research Associates offers advisory services on wireless technology and digital media technologies. Rethink offers research notes, independent in-depth market forecasts and papers, as well as consulting, on all forms of wireless technology and digital media technologies, including WiMAX broadband standards and triple play and quadruple play services.

Rethink has been created by two veterans of the IT publishing wars, who have operated every business model from controlled circulation magazines, paid for and free web portals, daily news services, newsletters, market research and analyst services.