RedMonk is a new kind of industry analyst firm dedicated to understanding and building narratives that underpin product marketing and purchase. With experience in analysis, journalism, and systems integration RedMonk offers a unique perspective from the 50,000 foot view all the way down to the trenches. Our combination of detailed analysis and real world experience provide the right balance to offer forward looking vision that's firmly grounded in reality.
RedMonk covers the industry by looking at integrated software stacks, focusing on business and operational context rather than speeds and feeds and feature tick-lists. Our primary thesis is that IBM and Microsoft are the leaders in a fast consolidating industry and this assumption underpins our model for understanding the industry, now and in future.