The NPD Group, founded in 1967, is a leading global provider of consumer and retail market research information for a wide range of industries. We provide critical consumer behavior and point-of-sale (POS) information and industry expertise across more industries than any other market research company.

Through our consumer panel, retail sales tracking services, special reports, and custom research, we help our clients understand and profit from consumer and retail trends. Our data tells them who is buying, what, where, and why in local, national, and international markets.

NPD market research products and services are available for the following industry sectors: Automotive, Beauty, Commercial Technology, Consumer Technology, Entertainment, Fashion, Food and Beverage, Foodservice, Home, Office Supplies, Software, Toys, and Wireless.

NPD Group companies with a technology market focus include DisplaySearch and Current Analysis West.