IFR Monitoring

IFR Monitoring are experts in Shelf Analysis. Instead of examining market share, IFR analyses 'Shelf Share', i.e., the presence of goods and brands in the market, and reflects the market shelf-offer. Considering the constant shortening of the product shelf life and life cycle, and rapidly changing consumer preferences, there is a need for a fast information system to aid manufacturers and retailers in evaluation and analysis of market trends, pricing, product life cycles etc. Shelf Analysis fulfils this need in that it presents a reflection of the market shelf offer as seen in the eyes of the consumer.

The aim of IFR research is to give an immediate report, reflecting the changes in the market, trend shifts, abnormalities etc., as they take place.

Our partners in industry use IFR data to aid in the management of distribution and sales, planning of marketing activities, to assess measures taken with regard to outlets and groups of outlets, as well as in analysis and control of the competitive position.

Address

187 Av. du gal LeClerc
Viroflay,   78220
France
 

SEARCH THE ANALYST FIRM WEBSITES