GfK Retail and Technology is the world's leading market research company for tracking point-of-sale data in consumer technology markets.

We cooperate with retailers and resellers in more than 70 countries who provide us with data at model level. The GfK data platform, StarTrack, ensures manufacturers and industry leaders receive comparable information at international level. With our retail panels, GfK Retail and Technology is the global leader for sales information on consumer durables and currently generates €230 million with over 2000 full time employees across 70 countries.

Our market experts offer fact-based consultancy on brand share and channel performance at both country and international level.

he GfK Group is the No. 5 market research organization worldwide. Its activities cover five business divisions Custom Research, Retail and Technology, Consumer Tracking, Media and HealthCare. The GfK Group achieved sales of EUR 1,112.2 million in financial year 2006. The Group has 115 companies covering over 90 countries. Of a current total of approx. 8,400 employees, 80% are based outside Germany.