The Geo Factor is an independent research, advisory and consulting company. Areas of expertise include enterprise solutions, application development, application lifecycle management, data management, enterprise feedback management, compliance and governance, geospatial systems (GIS), legacy modernization, technology asset management and systems and network management, and IT go-to-market strategies.

The Geo Factor blog is focused specifically on the business of geography and the geography of business. This includes examining the tremendous potential for increased use of location-based information (also called geographic, geospatial, spatial, map-based) by businesses and consumers.

The Geo Factor was founded by Ron Exler, an Information Technology advisor, analyst and consultant, and author.