GISTICS Incorporated
Founded in 1987, GISTICS Incorporated researches return on investment for the adoption of new technologies and publishes its findings in comprehensive market reports and single-topic executive white papers.
Executive white papers enable senior executives at end-use firms to recognize an attainable opportunity and move quickly to exploit it. These white papers present highly visual explanations of complex technologies and explain how to profit from them by following best-practice deployment prescriptives.
GISTICS has researched many customer-facing technologies, including marketing automation, Internet-based customer self-services, point-of-purchase systems, and digital information design. In 1994, GISTICS coined the term “digital asset management” to describe its research of multimedia databases and image catalogs. Today, GISTICS tracks more than 10,000 end-use organizations and their deployment of 150 technologies from more than 2,000 vendors.
In 2000, Michael Moon, CEO of GISTICS, summarized more than a decade of research in the book, Firebrands: Building Brand Loyalty in the Internet Age.
Executive white papers enable senior executives at end-use firms to recognize an attainable opportunity and move quickly to exploit it. These white papers present highly visual explanations of complex technologies and explain how to profit from them by following best-practice deployment prescriptives.
GISTICS has researched many customer-facing technologies, including marketing automation, Internet-based customer self-services, point-of-purchase systems, and digital information design. In 1994, GISTICS coined the term “digital asset management” to describe its research of multimedia databases and image catalogs. Today, GISTICS tracks more than 10,000 end-use organizations and their deployment of 150 technologies from more than 2,000 vendors.
In 2000, Michael Moon, CEO of GISTICS, summarized more than a decade of research in the book, Firebrands: Building Brand Loyalty in the Internet Age.
Address
4171 Piedmont Avenue, Suite 210
Oakland, CA 94611
USA
Oakland, CA 94611
USA
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