The Future of Publishing, formerly Arcadia House, provides consulting services to publishing and media companies, printers, prepress shops, design and advertising agencies, as well as vendors serving the publishing industry.

Thad McIlroy is an electronic publishing analyst and author, and president of Arcadia House, based in San Francisco, CA, USA, and Toronto, ON, Canada. A well-established expert in the technology and marketing issues surrounding electronic publishing, color imaging and the Internet, he has authored a dozen books and over 180 articles on these subjects.