Disruptive Analysis is an independent technology advisory firm. Founded by experienced analyst Dean Bubley in mid-2002, it provides critical commentary and consulting support to telecoms/IT vendors, users, investors and intermediaries.

Disruptive Analysis focuses on communications and information technology industry trends, particularly in areas with complex value chains, rapid technical/market evolution, or labyrinthine business relationships. It provides its clients with advice and analytical opinion on topics such as technology business models and go-to-market strategies, "addressable market sizing", planning validation and due diligence.

Currently, the company is focusing on the wireless and mobility marketplace, alongside additional research on networks, VoIP, telecommunications OSS and enterprise IT. Recently, it has focused on the potential for convergence of cellular, WLAN and fixed communications in a new breed of devices, services and networks. Other hot topics currently being researched include in-building wireless, mobile handset software, MVNOs, and VoWLAN products and business models.

Vendors and users of telecoms and IT products & services face a plethora of published information and analysis on trends, technologies, companies and markets. Much of this data and comment is too generic - and most of it ignores hidden factors that will ultimately separate hype from reality. Risk factors are ignored or downplayed, upsides and innovation go unconsidered.

Disruptive Analysis attempts to predict - and validate - the future direction and profit potential of technology markets based on consideration of many more "angles" than is typical among industry analysts. We take into account new products and technologies, changing distribution channels, customer trends, investor sentiment and macroeconomic status. Disruptive Analysis' motto is "Don't Assume".