Common Sense Advisory
Common Sense Advisory, Inc. is a research and consulting firm committed to improving the quality of international business and the efficiency of the online and offline operations that support it. With the goal of offering valuable insight about the localization process and best practices, our research methodology uniquely focuses on what buyers and practitioners think, do, and plan.
The company's two principals, Don DePalma and Renato Beninatto, are widely recognized experts and thought leaders in the convergence of global business, technology, and services.
Don DePalma is the author of “Business Without Borders: A Strategic Guide to Global Marketing" and former principal analyst at Forrester Research, where he wrote trend-setting reports on mainstream business solutions.
Renato Beninatto is a localization industry authority, with broad experience as a writer, speaker, entrepreneur, executive, practitioner, and strategist.
Common Sense Advisory is a proud member of GALA and participates in other industry-building organizations such as Unicode, the San Diego Software Industry Council, and STC.
The company's two principals, Don DePalma and Renato Beninatto, are widely recognized experts and thought leaders in the convergence of global business, technology, and services.
Don DePalma is the author of “Business Without Borders: A Strategic Guide to Global Marketing" and former principal analyst at Forrester Research, where he wrote trend-setting reports on mainstream business solutions.
Renato Beninatto is a localization industry authority, with broad experience as a writer, speaker, entrepreneur, executive, practitioner, and strategist.
Common Sense Advisory is a proud member of GALA and participates in other industry-building organizations such as Unicode, the San Diego Software Industry Council, and STC.
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Address
100 Merrimack Street
Suite 301
Lowell, MA 01852-1708
USA
Suite 301
Lowell, MA 01852-1708
USA
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