Bersin & Associates is a research and advisory firm solely focused on corporate-learning with a comprehensive research program targeted to the needs of learning professionals and executives. In 2001, Bersin & Associates introduced the WhatWorks(R) series, primary research that offers learning practitioners factual and practical insight that can improve program effectiveness and results, reduce costs, and avoid time-consuming and costly mistakes. The company specializes in five research areas: planning and strategy, blended learning, content development, learning management systems and infrastructure, and measurement and analytics. The company develops industry-leading research studies and provides advisory services to corporations and learning vendors.