Aberdeen Group, a Harte Hanks company, is a leading provider of fact-based research focused on the global technology-driven value chain. Founded in 1988, Aberdeen has established the market leading position as the “voice that matters” when it comes to understanding the measurable results being delivered by technology in business.

Aberdeen’s mission is Technology Answers for the Global Value Chain: “Educating Buyers to Action,” as time matters in today’s business environment and technology investment mistakes are not tolerated. Aberdeen’s fact-based research educates technology buyers with the facts they need to act on business and technology decisions.

Aberdeen’s portfolio of fact-based research services solves the four (4) key problems of the Chief Marketing Officer of Technology Providers as they build their go-to-market strategies and campaigns. Aberdeen understands that CMOs today expend most of their entire marketing budget to:

• Build Market Awareness & Educate Prospects
• Generate Demand to Fill the Pipeline
• Arm the Sales Force to Eliminate “No Decision”
• Benchmark Clients to Prove Delivered Value

Also known as AberdeenGroup.