Aberdeen Group, a Harte Hanks company, is a trusted advisor to the global business executive for value chain strategies and business advice.

AberdeenGroup delivers unbiased, primary research that helps enterprises derive tangible business value from technology-enabled solutions. Through continuous benchmarking and analysis of value chain practices, Aberdeen Group offers a unique mix of research, tools, and services to help Global Business Executives accomplish the following:

• IMPROVE the financial and competitive position of their business now
• PRIORITIZE operational improvement areas to drive immediate, tangible value to their business
• LEVERAGE information technology for tangible business value.

Aberdeen Group also offers selected solution providers fact-based tools and services to empower and equip them to accomplish the following:

• CREATE DEMAND, by reaching the right level of executives in companies where their solutions can deliver differentiated results
• ACCELERATE SALES, by accessing executive decision-makers who need a solution and arming the sales team with fact-based differentiation around business impact
• EXPAND CUSTOMERS, by fortifying their value proposition with independent fact-based research and demonstrating installed base proof points.

Also known as AberdeenGroup.