Established in 1999, ALPHAanalyst is a boutique IT strategy consulting and market research firm specializing in the Healthcare and Small and Medium Business (SMB) markets. Joseph Villarosa (a.k.a. the "ALPHAanalyst") focuses on "supply-side" advisory services for "demand-side" business planning by blue-chip IT organizations.

Joseph only works with a select group of prestigious clients and typically conducts a few highly focused engagements per year. Typically, he only works with one client at a time. For clients, this offers an unusual business model compared to typical market research analyst firms.